Where Serbia's boldest founders meet the world.
Four days. 40+ startups. One island at Web Summit Lisbon.



From application to global stage.
Three steps that take you from a 60-second video pitch online to conversations with investors at Altice Arena.
- April — July 2026
Online contest
Startups submit 60-second video pitches. The community votes, the jury picks the top 40 who move on to the next stage.
01 - August — October 2026
Mentoring & prep
Three months of intense programming with mentors, investors and experts. Pitch, legal, go-to-market, PR — everything before stepping on stage.
02 - November 9—12, 2026
The show in Lisbon
Start To Play pavilion and island at Web Summit. Live pitch, investor meetings, official dinner, global network.
03 - The end goal
Closing the investment
Term sheet, wire in the bank, new runway. Our winners leave Lisbon with real investor conversations in motion — that's the reason we do all this.



START TO PLAY
Serbia's startup showdown,
one minute at a time.
Every qualified startup pitches the world in 60 seconds. You watch, you vote, the winners take the stage at Web Summit Lisbon.
Wireless EV chargers that make charging electric vehicles simple and invisible.
Translating dog talk into human language with AI and IoT for better understanding.
Community-powered parking insights that save time and cut CO2 — no extra infrastructure.
High-performance database, 50x faster than competition, no compromise on correctness.
Purpose-built operations platform for modern travel operators.
AI-driven data decisioning for digital marketing, served in a friendly SaaS.
Outdoor adventure CRM: automated bookings and a community for enthusiasts and pros.
24/7 multilingual AI chatbot support — instant, secure, real-time responses.
AI-powered booking app for SMEs with rapid deployment and smart slot management.
Platform for recruiting and retaining AEC engineers (Architecture, Engineering, Construction).
Helping blind and visually impaired people navigate public transport independently.
Hybrid transportation technology — efficient, sustainable, and green.
Patented, natural, science-backed functional food for iron deficiency anemia.
Create realistic Print-on-Demand mockups on autopilot via API and integrations.
Personalized, emotionally engaging products that turn customers into creators.
AI-driven platform for tech hiring and personalised upskilling.
Wireless EV chargers that make charging electric vehicles simple and invisible.
Wireless EV chargers that make charging electric vehicles simple and invisible.
No votes yet — be the first to push a team to the top.
One vote per browser. Change your mind anytime.
Serbian voices on the global stage
Ministers, founders, and ecosystem builders — on the Web Summit main stage and our own Start To Play pavilion.
Four days, the Serbian way.
From morning training on the island to late-night summits on the Tagus — here's what to show up for.
- 10:00 — 10:30Startups Welcome & Live Training
- 11:00 — 12:00Why Serbia should be on your tech radarNebojša Bjelotomić
- 13:30 — 14:30Web Summit Opening Ceremony
- 19:00 — 23:00Official Balkan Dinner
- 09:30 — 10:00Start To Play Island opens — Day 1
- 10:30 — 11:00AI-powered disruption: the startups redefining possibilities
- 14:30 — 15:30Serbian Pitch — 60-second video competition finals
- 16:00 — 18:00Start To Play Party @ Serbia stand
- 20:00 — lateNight Summit
- 10:00 — 10:30Sustainable solutions at scale: how startups drive change
- 11:15 — 11:50Strength of the Serbian startup ecosystem
- 13:00 — 13:30SusTech glocalization: rebuilding global entrepreneurial ecosystems
- 19:00 — 22:00Serbian Embassy Welcome Cocktail
- 10:30 — 11:10How to build a global product
- 13:30 — 14:00Investor cocktail — Serbian ecosystem showcase
- 17:00 — lateWeb Summit Closing Night
40+ Serbian startups. One island.
A curated delegation across AI, healthtech, climate, mobility, and more — each one competing in the 60-second pitch.
Wireless EV chargers that make charging electric vehicles simple and invisible.
Translating dog talk into human language with AI and IoT for better understanding.
Community-powered parking insights that save time and cut CO2 — no extra infrastructure.
High-performance database, 50x faster than competition, no compromise on correctness.
Purpose-built operations platform for modern travel operators.
AI-driven data decisioning for digital marketing, served in a friendly SaaS.
Outdoor adventure CRM: automated bookings and a community for enthusiasts and pros.
24/7 multilingual AI chatbot support — instant, secure, real-time responses.
AI-powered booking app for SMEs with rapid deployment and smart slot management.
Platform for recruiting and retaining AEC engineers (Architecture, Engineering, Construction).
Helping blind and visually impaired people navigate public transport independently.
Hybrid transportation technology — efficient, sustainable, and green.
Patented, natural, science-backed functional food for iron deficiency anemia.
Create realistic Print-on-Demand mockups on autopilot via API and integrations.
Personalized, emotionally engaging products that turn customers into creators.
AI-driven platform for tech hiring and personalised upskilling.
Moments from the island.
A look back at past editions — pavilion, pitch stage, official dinner, after-parties, people.









The dinner that opens doors.
Kais, one of Lisbon's most iconic dining rooms, once again hosts the Serbian delegation, investors and partners. This is where the best conversations happen.
Reserve your seatJoin 450+ founders already on the island.
A private Telegram community where the Serbian delegation, mentors and investors coordinate meetings, share intros, and trade notes before, during, and after the summit.
We're just minutes away
from meeting.
Founders, investors, journalists, sponsors — if Serbia is on your radar for Web Summit Lisbon, let's talk.
hello@starttoplay.rsNext stop: Belgrade.
After Lisbon, the lights go on in Belgrade. EXPO 2027 opens the door to the global innovation scene — we're on both sides of it.